As Above ↥ (🎙️ Listen ), So Below ↡ ( Read📄)
The Library 📜 at the 🪄Business Witch Academy💸 is an edutainment series published by The Business Witch Academy which blends the magic of storytelling, the potent learning potential of humor and interactive components with tried and true business concepts and strategies to make learning how to maximize your business revenue fun, relatable, easy and affordable. This publication exists because of the paid support of readers like you. If you find value in what I’m doing here, please show your support by shopping in the store, becoming a subscriber (and getting all the perks that come with it) or joining my live business support group.
You’ve done everything right. You’ve poured your brilliance into content. You’ve shown up with truth and talent. People read, comment, cheer.
And then… silence.
When it’s time to sell? Crickets.
Let’s crack this open.
I'm Cheryl, Head Business Witch at the Business Witch Academy, where I teach business owners mindsets, creative strategies and proven tactics to help you maximize your revenue. I make learning fun through entertaining stories and make implementation easy through actionable steps and inspirational mindshifts.
For the last few weeks we've been talking about the limiting beliefs and hustle culture lies that hold us back. (Don't forget that the Oracle of Becoming AI Tool is available to help you with both.)
Now we're going to pivot and talk strategy and tactics - specifically about Sales Funnels and Customer Journeys.
Paid Library Card holders - make sure you scroll all the way down - I have a bonus for you!
🔓Paid Subscribers Get Free Downloads, Access to AI Tools & Other Perks Here
This Isn’t a Content Problem. It’s a System Problem.
The painful truth? You’re showing up like a cosmic genius—but your business has no ground control.
Your message is magnetic. Your energy is electric. But you’re launching offers like paper airplanes and hoping they land.
You’re not broken. You’re just systemless.
And yes, I know that word is made up. But so is "algorithm." (And that thing’s been gaslighting you for years.)
The Cost of Staying In Orbit with No Signal
Let’s be honest: You’re exhausted. You’re putting in real effort with almost no return. You’re pouring brilliance into content that isn’t connected to cash flow.
That disconnect isn’t just draining. It’s expensive.
Every day you don’t have a system that converts contacts into clients is a day your business is stuck in stasis.
And I don’t know about you, but I’m too magical for limbo.
Imagine What Happens When It All Starts Clicking
No more “post and pray.” No more content that evaporates in 24 hours. No more launch burnout.
Just:
People reading your emails and saying “can I pay you now?”
A list full of warm humans, not cold leads
Offers that don’t require a 37-post campaign to explain
A business that finally feels like it has… traction
Sound like science fiction? It’s not. It's a sales funnel.
Understanding Sales Funnel and Customer Journeys
To start with, "Sales Funnel" is a crappy name with a misleading graphic. The idea is that people enter the funnel when they become aware of your existence and they move down the funnel as they get to know, like and trust you, until they make a purchase. The problem is the imagery is misleadingly simplistic while simultaneously doing nothing to inform the person building the funnel how to actually make it work. It's a mysterious black box, because people fail to connect it with a Customer Journey.
The Sales Funnel is all about the customer experience, a Customer Journey is about the path a person takes from the moment they know you exist to the moment they buy from you and beyond.
If you don't chart that course for them, with intention, and give them a map to follow, they're likely to get lost.
Are you Playing Chutes and Ladders with your Prospects?
Most business owners I talk to have a Customer Journey that tracks like a game of Chutes and Ladders. Do you remember that game? You roll the dice and move your game piece the number of blocks that matches the number on the dice. The goal is to reach the end of the game board, but along the way you'll land on ladders, which you can climb toward your destination, and chutes (or sliding boards) that will make you backtrack.
If you're posting to multiple social media platforms that all direct your followers to follow you on another social media platform - you have a Chutes and Ladders Customer Journey and we want Candy Land.
If you have a lead magnet that doesn't tell people what you sell and how to make a purchase, you have Chutes and Ladders and we want a Treasure Map.
If you're doing networking calls or sales calls but don't have a system to follow up with people and build on that relationship, you have Chutes and Ladders and we want a GPS.
If you have email addresses for contacts but aren't using email marketing, you threw the board game in the trash and your game pieces are drifting in the wind.
If this is sounding familiar, it's ok. We've all been there! Do you remember just a couple of weeks ago I told you the story about how "My Sales Funnel Forgot to… Ya Know, SELL." It happens the best of us!
The good news is that it's never too late to fix it!
DIY Fix: Path of the Aligned Buyer
So how do we fix this? How do we build a Customer Journey that actually converts strangers into repeat customers?
Path of the Aligned Buyer fixes that.
This isn’t just another funnel template.
It’s a visual strategy tool that helps you understand the four key stages of your buyer’s journey (lead generation, nurture, conversion, and retention), then drag-and-drop your way into a sales system that actually works.
No more spinning your wheels.
No more wondering why no one’s buying.
Just clarity, alignment, and a map that makes sense—for you and your clients.
This is a 20 minute webinar that will give you a deeper understanding of the phases of a Sales Funnel and a DIY Canva Whiteboard Tool to actually craft your own Customer Journey.
🔓Paid Subscribers Get Free Downloads, Access to AI Tools & Other Perks Here
“But Cheryl… what if I’m not ready?”
Let me translate:
"I’m busy." → This whiteboard saves you time by fast tracking your funnel setup and ensuring you have a clear strategy. Being busy but ineffective is far worse than taking the time to create a strong strategy that will both reduce your overall workload by maximizing the outcomes of the time you do invest. This is how you apply the 80/20 rule in real time.
"I’m not techy." → The whiteboard comes with a 20 minute webinar that shows you how to use it, however, you are more than welcome to join my upcoming live workshops where I’ll walk you through every step. We screenshare. No guessing. (Plus attendees to Broadcasting from the Mothership (workshop 2) get a copy of the whiteboard included in your attendance.)
"I’ve tried things like this before." → Not like this. You’ve tried templates. I’m giving you a transformation. You've tried cookie cutter solutions designed for someone else, I'm giving you the tools to create solutions tailored to you.
This isn’t more noise. This is your signal.
"But Cheryl…I don't have Substack" -> That's ok.
The Canva Whiteboard Tool and Webinar are designed to help you build a sales funnel and customer journey - any sales funnel and customer journey, not Substack or any other specific tool necessary. (Except Canva, to access the whiteboard.)
Launch Sequence Activated (workshop 1) is for Substack beginners (even total newbies). We'll set up your Substack together.
Broadcasting from the Mothership (workshop 2) is for creating a sales funnel that uses Substack, but to be honest, it uses the same Canva Whiteboard Tool as the DIY offer, only with live guidance from me. So if you need help creating your Sales Funnel and Customer Journey, but won't be using Substack, that's ok, this workshop is still for you.
The Bottom Line:
You don’t need more content. You need a compass.
A path. A plan. A system.
Because when your business has a clear journey—from stranger to client to repeat buyer—everything changes.
The stress drops.
The income rises.
The silence gets replaced with sales.
You stop second-guessing every post and start making confident, aligned decisions about where your time, energy, and brilliance go.
✨ That’s the real magic.
And it’s available to you right now.
👉 Whether you’re ready to DIY your system with Path of the Aligned Buyer
👉 Or want live guidance in Broadcasting from the Mothership
You’re not too late.
You’re right on time.
And your system is waiting.
Let’s build it. Together.
Reminder!
I have 2 live talks coming up on 3 dates (Ladies only). If you’d like the chance to learn more about what Substack can do for your business and the opportunity to participate in the Q&A, join me at Virtual Networkers. (The First Meeting is Free - no registration - just show up!)
👽 One Platform. Three Funnels. Zero Burnout.
How Solopreneurs Can Use Substack to Attract, Nurture, and Retain Clients
📅May 6th | ⏰ 12-1pm EST | 💻Tuesday Chapter Zoom📅June 4th | ⏰ 10-11am EST | 💻 Wednesday Morning Chapter Zoom
🛸 Content Multiplication with Substack as Your Mothership
Beam Up Your Best Ideas, Multiply Your Content, and Reclaim Your Time
📅May 27th | ⏰ 12-1pm EST | 💻 Tuesday Chapter Zoom
📅June 12th | ⏰ 1-2pm EST | 💻 Thursday Chapter Zoom
Stay Magical,
Cheryl
P.S. Paid Library Card Members - Keep scrolling - I have a gift for you!
P.S. Would you like to earn free access to The Library 📜 archives?
DISCLAIMER
Some outbound links may financially benefit me and the page through affiliate programs. The affiliate relationship doesn’t influence my opinion, and I would never endorse programs, products, or services I didn’t use, approve of or feel familiar with. So if you use it, I may get compensated — but there’s no additional cost to you.
Library Card Holder, thank you so much for your support!
In case you missed it….the Path of the Aligned Buyer is now available! And for you, there is no additional charge!
This is a Canva whiteboard tool:
AND a 20 Minute Webinar that will help you better understand sales funnels, customer journeys and how to use the whiteboard to build your own custom strategy!
The webinar is embedded in the whiteboard. You can also watch it here:
I hope you’ve found this helpful! If you still have questions, leave me a comment!
Stay Magical,
Cheryl
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