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The Library 📜 at the 🪄Business Witch Academy💸 is an edutainment series published by The Business Witch Academy which blends the magic of storytelling, the potent learning potential of humor and interactive components with tried and true business concepts and strategies to make learning how to maximize your business revenue fun, relatable, easy and affordable. This publication exists because of the paid support of readers like you. If you find value in what I’m doing here, please show your support by shopping in the store, buying a Library Membership (and getting all the full access, free downloads and other perks that come with it) or working with me directly via Live Support.
Hey there Business Witches,
I’ve done a lot of things this month—some expected, some weird, and some downright magical. And honestly? That’s the point.
Running a business isn’t linear. It’s more like a spell gone rogue—part branding, part tech, part content creation, part "please make this make sense."
That’s why I don’t specialize in just one thing. I specialize in making things work—especially when you’re too close to the chaos to see the solution.
🧰 Need a Problem-Solver? Good—That’s What I Do.
One day I'm a board of advisors, the next I'm an expert strategist and then suddenly I'm a technical support, professional ghostwriter, branding maven, and the go-to expert on real estate taxes in Texas.
Here’s a taste of what I’ve been up to recently:
Built Substacks and taught a live workshop on how to actually launch one that earns money (missed it? Find the replay here.)
Ghostwritten a transformational healing story for a client (maybe my favorite project this year!)
Designed merch for two very different businesses
Crafted lead magnets and branding strategies
Became an accidental expert in Texas title insurance tax prorations (Yes, really, not once, but twice, from unrelated parties!)
Consulted on websites, business models, and client conversion journeys
Supported brand-new and seasoned business owners alike in seeing what’s possible—then building it
When people ask me what I do, I tell them that I solve business problems. They don't understand.
I tell them that I help business owners maximize their revenue. They like the sound of it, but they still don't understand.
But my clients understand that the problems they face as business owners are varied, always changing, and never ending. They know that having an expert you can call on when you get stuck is worth its weight in gold. (That's me. I'm the expert.)
If you're still not sure if I can help you, book a free initial consult. We'll talk about your struggles and I'll give you an honest assessment of whether I feel I can help you. If not, I'll try to connect you with someone who can.
Think of me like a Swiss Army Knife for Your Business.
I don’t offer magic formulas. I build the damn castle with you. 🪄
Your business doesn’t have to look like a linear 9–5. It can be as diverse as your curiosity—and that’s powerful.
👻Ghostwriting Magic
I’ve written professionally for 25+ years—everything from web copy to technical manuals to motivational speeches. But a new ghostwriting project hit differently. Last week I was honored to work with a Wounded Healer to share her journey through illness, loss and the realization that you can still offer something of value to the world even in the process of unraveling. It's incredibly moving.
The real magic for me? Helping someone feel seen through their own words. It’s torch-passing energy.
If you have a story that begging to be told, but aren't confident in your own writing skills, let's talk. I'd love to do more ghostwriting of stories that make a difference.
If you're stuck in an imposter syndrome loop and hesitating to launch your service, course, or book, because you're wondering if you're expert enough to be qualified… do it! There will always be someone where you were yesterday and you only need to be one step ahead to reach back and offer a helping hand.
🚀 Missed the Substack Workshop?
My June workshop is over and was a great success. If you missed it, you can still grab the replay of Launch Systems Activated—where I help you launch, grow, and monetize your Substack without overwhelm.
You’ll learn:
🔮 How to set up your Substack the right way—without guesswork or Google rabbit holes - step-by-step, setting by setting
⏱️Save HOURS of tech headaches and guesswork—do it with me, get it done
🛠 Build a branded, beautiful newsletter home that feels like you
📬 Understand how to structure your emails for max engagement and memorability
🧠Learn tips and tricks that I had to learn the hard way
💰 Save money (and time) by switching to Substack instead of juggling 3+ tools that don't integrate
🖍️ Stop overthinking and leave with my 5-part formula for creating an email template that is optimized for your success.
🛸Interested in my Next Workshop?
Does this sound familiar?
Your Marketing—But Is It Doing Anything?
You’re emailing... but not converting.
You’re posting... but not growing.
You've duck tapped together multiple systems and you're overwhelmed trying to maintain (and pay for) it all.
And the dream of “make money from your list” feels galaxies away.
You don’t need more noise. You need a funnel that funnels—a clear system that turns strangers into subscribers into customers, all managed from one reliable platform.
Broadcasting from the Mothership is my 3‑hour, no‑BS, hands‑on workshop where we’ll:
Unlock the mysterious Sales Funnel graphic
Understand the difference between a Funnel and Customer Journey
Learn about a Lynch Pin and how this unique take on journey building is an absolute game changer.
Use my one-of-a-kind Customer Journey building tool to drag and drop your way to a business that booms.
If you're tired of running in circles, ready to wire your marketing to perform—you deserve your voice to be heard and paid for.
🛸Broadcasting from the Mothership: How to Build A Sales Funnel that Actually Grows Your Business
📅 Tuesday, July 8 | ⏰ 1:30–4:30pm EST | 💻 Live on Zoom
Register Here and Receive my Path of the Aligned Buyer Customer Journey Building Tool for Free!
Ophelia Summoned Me at 2am Over Sales Funnel Fears!
Ophelia's been having her own struggles with sales funnels and customer journey's recently. She even magically summoned me at 2am during a nightmare about enchanted scrolls going on strike. You can catch up on that alarming saga here, while I catch up on some Z’s:
I Thought Funnels Were for Pouring Elderberry Syrup. They're Not.
Problems are a Bottomless Pit and so are Cheryl's Delusion Shattering Questions
Pie Can’t Save Me Now, Scorecard Snickers in the Dark, Denial Unspools
July 3rd - From Ophelia: Blanket Fort of Truth - Suspiciously Simple Words, Spell the Share of Me (Subscribe here so you don't miss a thing!)
🔜 What’s Coming Up
July 8 — Broadcasting from the Mothership: a live, hands-on workshop to build a sales funnel that actually grows revenue. RSVP here.
This summer, I’m doubling down on books—how to publish the one you already have sitting in your head, and how investing in yourself finally matters.
In the fall, I'm partnering with Susan Friedman at Aviva Publishing for a series of workshops on branding and Canva. These will be practical and juicy—stay tuned!
Path of the Aligned Entrepreneur
The best part about entrepreneurship isn’t having a fixed path—it’s designing one that fits you. Sometimes it looks unpredictable. Sometimes it looks messy. And that’s absolutely okay.
Here’s to more chapters, more curiosity, and more storytelling—no matter how odd or enchanting they may feel.
Stay Magical,
Cheryl
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