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One topic that keeps coming up over and over are sales funnels and customer journeys. Only, no one ever uses those words! Instead they say things like…
“I don’t know where to find new clients.”
“My list isn’t growing.”
“People like my stuff but never buy.”
“People download the lead magnet but then disappear.”
“People say they’re interested but ghost me.”
“I feel like I’m talking to a wall.”
“I don’t want to be annoying.”
“Everyone just wants free advice.”
“I hate selling.” or "I hate marketing."
“My discovery calls go well but don’t close.”
“I’m doing so many things but nothing’s working.”
"I'm overwhelmed."
"I don't know where to start."
“I’m tired of reinventing the wheel every time.”
“It’s too much to keep up with.”
“I don’t have time for marketing.”
Any of that sound familiar to you? It all points to a problem with your sales funnel.
I think the reason people don't just come to me and say, "How do I build a good sales funnel?" is because they have no idea what one is. In fact, I recently put this to the test and asked a few business owners what their sales funnel looked like. Do you want to know what they said?
One person started telling me about their 3 tier good-better-best offer. I'm thrilled they have this 3 tiered system, but that is not a sales funnel - that is what they sell - not how they sell it.
Another person started telling me about their website. I'm glad they have a website and a website can be part of a sales funnel and customer journey, but it is generally not the entire process from discovery that you exist to purchase, especially in today's world of crappy search engine results.
So let's clear the air shall we?
A Sales Funnel is the experience of a potential customer who discovers that you exist (top of funnel); comes to know, like and trust you to solve their problem (middle of funnel); and makes a purchase (bottom of funnel).
A Customer Journey is how that experience unfolds. It is the step-by-step journey that customer takes. It spells out how your sales funnel works and what you do to make it work.
The graphic of a Sales Funnel is a mysterious black box when you look at it from the outside, much like a clock. You can see it working but you have no idea how those tiny hands move. When you crack it open to see all the moving gears inside, that is the Customer Journey.
Most businesses have a Customer Journey that is more like a game of Chutes and Ladders than a game of Candy Land. This confusion can cost you big time!
If you'd like a better understanding of both Sales Funnels and Customer Journeys and you'd like my help to build your own and you'd like to get your hands on my one of a kind Customer Journey building tool, then join me on July 8th for a workshop that will change everything. In just one afternoon, you'll go from confused and lost to building customer journeys like a pro. This skill is essential to building a successful business, reducing your stress, increasing your income, and being able to do it all without going insane.
Yes, I will offer it on replay, but you'll only be able to ask me questions during the live event and trust me, that ability to ask your specific question about your unique business will fast track you for success.
Join me for…
🛰️ Broadcasting from the Mothership
How to Build a Sales Funnel that Actually Grows Your Business
📅 Tuesday, July 8 | ⏰ 1:30–4:30pm EST
🛸Register for the Sales Funnel Workshop
Want to hear more about what I have to say about sales funnels? Check out the Library Stacks
Ophelia’s Antics…
Ophelia's been having her own struggles with sales funnels and customer journey's recently. You can catch up on that alarming saga here:
I Thought Funnels Were for Pouring Elderberry Syrup. They're Not.
Problems are a Bottomless Pit and so are Cheryl's Delusion Shattering Questions
Pie Can’t Save Me Now, Scorecard Snickers in the Dark, Denial Unspools
July 3rd - From Ophelia: Blanket Fort of Truth - Suspiciously Simple Words, Spell the Share of Me (Subscribe here so you don't miss a thing!)
Stay Magical,
Cheryl
P.S. 🛸Register for the Sales Funnel Workshop!
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