The Library 📜 at the 🪄Business Witch Academy💸 is an edutainment series published by The Business Witch Academy which blends the magic of storytelling, the potent learning potential of humor and interactive components with tried and true business concepts and strategies to make learning how to maximize your business revenue fun, relatable, easy and affordable. This publication exists because of the paid support of readers like you. If you find value in what I’m doing here, please show your support by shopping in the store, becoming a subscriber (and getting all the perks that come with it) or joining my live business support group.
This content is part of the 🪄The Magically Thriving Business Playbook💸 series.
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The False Promises That Keep You Trapped
We’ve already established one hard truth: every single day, we are selling our souls—selling our most valuable, irreplaceable asset - our time.
Not in some dramatic, otherworldly Faustian bargain, but in the mundane, everyday grind of life under modern capitalism.
We trade our hours, our energy, our creativity—not for the life we want, but for a promise. A future. A someday.
And yet… someday never seems to arrive.
If that dream were real, wouldn’t we be living it by now?
Wouldn’t we, the hardest workers, the late-night grinders, the ones wearing all the hats… wouldn’t we be thriving instead of barely surviving?
Something isn’t adding up.
The Grind Isn’t Designed to Set You Free
Newsflash!
The grind isn’t designed to set you free.
Hustle culture isn’t the path to wealth.
Working harder won’t save you.
Because here’s the gut punch: the game is rigged.
We’ve been sold a script that keeps us running, chasing, believing that if we just work hard enough, sacrifice enough, push through enough—then one day, we’ll make it.
But every time we do more, somehow, we still have less.
Less time.
Less freedom.
Less joy.
Why?
Because the system wasn’t designed for you to win.
It was designed to control us.
And today?
We’re burning that lie to the ground.
Because the only way to gain control over our souls is to have a choice in how we spend our time and that starts inside our minds.
Let’s start with the biggest myth of them all.
The Bootstrap Myth: The Lie That’s Burning You Out
We’ve all heard it.
"If you just work hard enough, hustle long enough, grind without rest… you’ll make it."
"Pull yourself up by your bootstraps."
But have you ever actually tried pulling yourself up by your bootstraps?
Go ahead—reach down, grab the loops on your shoes, and yank as hard as you can.
Did you lift off the ground?
No?
That’s because it’s physically impossible—which is exactly how the phrase was first intended.
Back in the late 1800s, this phrase was coined in a physics textbook to illustrate an absurd, impossible feat.
It was sarcasm. A joke.
And yet, here we are, 150 years later, being fed this sarcastic joke as serious business advice.
And we believe it.
We believe that if we just hustle harder, push through the exhaustion, wear all the hats, do all the things… we’ll finally arrive.
But the truth?
No one—I repeat, NO ONE—makes it alone.
Billionaires don’t hustle harder. They outsource. They delegate. They build teams.
They use their money to buy time.
Meanwhile, we—the ones being fed the bootstrap lie—are stuck burning ourselves to the ground, convinced that struggle is a virtue.
The bootstrap they keep telling us to pull on to find success, is actually the noose around our necks.
And we keep pulling it tighter.
Scalability = Growth and that only comes when we work together.
Individually we are a drop, but together we an ocean. It's time we learned how to make some waves.
The Efficiency Trap: Why Working Smarter Hasn’t Freed You
Maybe you’ve realized the bootstrap myth is a lie.
So you pivot.
You embrace efficiency.
You automate, streamline, batch tasks, systematize your day.
You Marie Kondo your inbox.
You wake up at 5 a.m. for your high-performance morning routine.
And yet…
You're still overwhelmed. Still drowning in work. Still sprinting on the treadmill that never stops.
Why?
Because efficiency doesn’t set you free. It just makes space for more work.
Think about it—every time we invent a labor-saving device, do we work less?
Before washing machines, laundry was done once a month.
Before email, people sent letters only when necessary.
Before Slack and instant messaging, meetings were rare.
But now?
We do laundry every day.
We send hundreds of emails a week.
We sit in constant meetings.
The more efficient we become, the higher the expectations rise.
You don’t get rewarded with free time. You get rewarded with more to do.
You’ve been tricked into believing that if you just optimize enough, you’ll finally have time for yourself.
But time isn’t something you find.
It’s something you TAKE BACK.
“I’m Too Busy” is a Cop-Out (and What It’s Hiding)
How many times have you said it?
"I can’t do that—I’m too busy."
"I’d love to, but I just don’t have the time."
"I can’t market my business, I’m too busy running it."
I call Bullshit.
Because here’s the thing—you will always have time for the things you truly prioritize.
"I’m too busy" isn’t about a lack of time. It’s about a lack of ownership over your time.
If you’re too busy to market your business, too busy to rest, too busy to spend time with the people you love…
Then let me ask you this—who owns your time?
Because it sure as hell isn’t you.
Your business owns you.
Your clients own you.
The endless, never-ending to-do list owns you.
If you don’t own your time, then what’s the point of all this?
You didn’t start your business to be a prisoner to it.
You started it to be free.
But freedom isn’t something you’ll magically earn one day.
It’s something you take. Right now.
Which means cutting the bullshit.
Cutting the busywork.
Cutting the endless tasks that don’t move the needle, don’t make you money, don’t bring you joy.
💀 Are you sick of grinding yourself into dust with traditional business advice?
🛠 Want strategic, sustainable growth without the overwhelm?
🔥 Need clarity, automation, and high-impact action plans to reclaim your time?
🔮 Value authenticity and out-of-the-box thinking in business?
At the Business Witch Academy we are bringing action to inspiration and turning dreams into reality for freelancers, solo-preneurs, and new start-ups by ditching the hustle culture lies and teaching business owners like you how to reclaim your time, scale your operations, and find success in ways so easy, it feels like MAGIC. Here’s how:
It's time to think about your time strategically, choose your course of action purposefully, and wrest control of your most valuable assets from the voices inside your head that are not yours.
It's Time to Flip the Script
Because here’s the hard truth:
You don't need to be less busy. You need to choose how you spend your time with purpose and strategy.
You don’t need more time. You need fewer tasks.
And you don’t need to work harder. You need to play by a different set of rules.
Ones that aren’t designed to burn you out.
Ones that aren’t designed to keep you trapped.
It’s time to flip the script.
Because the one you’ve been given?
It was never meant to set you free.
We don’t just want money. We don’t just want status.
We want peace.
We want freedom.
We want a life that feels rich—not just in dollars, but in joy, in time, in purpose.
We want a life that feeds our time-starved souls.
So next time we'll be talking about how we do it and I'll be unveiling an amazing AI driven tool to help you.
Stay Magical,
Cheryl
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