🪄Magically Thriving Business Playbook💸 Doubt Kills More Dreams Than Failure Ever Will: Are You Making Decisions from Fear?
No-fluff, straight-talking series guiding you to building a business that actually works for you, not one that drains the life out of you
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✨ The Magically Thriving Business Playbook ✨
Welcome to the next edition of the Magically Thriving Business Playbook—a no-fluff, straight-talking series guiding you to building a business that actually works for you, not one that drains the life out of you.
Most entrepreneurs struggle not because they lack talent or drive—but because they’re trapped in reaction mode, stuck in patterns of overwork, fear-based decision-making, and busywork disguised as productivity.
That’s where the Magically Thriving Business Triquetra comes in:
🔥 Mindset (What you believe)
🔥 Emotions (What you feel)
🔥 Actions (What you do)
Catch up on what the Triquetra framework is and how to apply it here.
Master these three forces, and you stop operating from chaos—and start consciously creating the success you actually want.
Every other week we're exploring a new topic. Each article is packed with real talk, actionable strategies, and no-BS insights to help you break free from the patterns keeping you stuck and start running your business like a true CEO.
📌 Missed an article? Catch up here.
🚨 Special Event Announcement 🚨
If you’ve been enjoying the The Magically Thriving Business Playbook Series, then you do not want to miss this special live event!
Feeding the Time-Starved Soul:
Flipping the Script on Wealth and Prosperity
You work hard. You hustle. You do all the things.
And yet… you’re still exhausted. Still stuck. Still waiting for someday to arrive.
Join me for a one-hour mind-bending journey where I'll show you how to stop chasing endless 'what if's' in a future that may never arrive and start cultivating a life full of the things that matter most.
Discover…
How to break free from the hustle
Reclaim your time
Nourish your soul
All while creating a life that feels rich in what truly matters.
💡 If you’re feeling overworked, overwhelmed, and wondering why more effort isn’t leading to more freedom—this is the conversation you can’t afford to miss.
📅 Date: Monday, March 25th
⏰ Time: 12:00 PM ET
📍 Where: Online (link provided after registration)
⏳ Duration: 1 Hour
💸 Price: Free!
🔮 Reserve your spot now! (Space is limited!)
Key Idea:
Fear, anxiety, and doubt kill more businesses than failure ever will
📌 Topics Covered:
Why emotions hijack logical decision-making
How to stop making panic-based business decisions
Emotional intelligence for entrepreneurs
The "Pause & Pivot" technique to interrupt negative patterns
Let’s dive in. 🚀✨
Emotions Drive Everything: Are You Making Decisions from Fear?
Let’s have a moment of brutal honesty:
Doubt Kills More Dreams Than Failure Ever Will
Not bad marketing.
Not cash flow problems.
Not competition.
Not a lack of skills.
Fear.
Because fear doesn’t just sit there quietly in the background. It drives. It grabs the wheel, slams the gas pedal, and before you know it, you’re making knee-jerk business decisions that have nothing to do with logic and everything to do with panic.
You’ve seen it happen. Maybe you’ve done it yourself.
Underpricing your offers because you’re afraid people won’t pay.
Saying “yes” to bad clients because you’re scared to turn down money.
Staying stuck in over-research mode instead of launching because what if you fail?
Holding back on marketing because you’re terrified of being judged.
And the worst part? Most of the time, we don’t even realize fear is the one calling the shots.
Fear Has a Sneaky Little Disguise
Let me tell you about Alex.
Alex was a brilliant business coach. She had experience, results, and a unique approach that got real transformations for her clients.
But she was stuck.
Every time we talked about scaling her business—raising prices, hiring help, building systems—she had a reason why “now wasn’t the right time.”
💭 “I just need to finish this new certification first.”
💭 “I should take another copywriting course before I launch my program.”
💭 “I’ll raise my prices after I have a few more testimonials.”
Sound familiar?
Alex thought she had logical reasons for waiting. But when we dug deeper, the truth came out:
She was scared.
Scared of failing.
Scared of people saying she wasn’t worth the higher prices.
Scared of what would happen if she actually became successful.
So she stayed stuck. Trapped in the endless loop of "just one more thing"—a fear-driven delay disguised as preparation.
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Emotional Decision-Making in Business
Here’s something that blew my mind when I first learned it:
We don’t actually make decisions logically.
Oh sure, we think we do. We tell ourselves stories about why we’re making a certain choice.
But in reality?
🔹 The first thing that happens is emotion. (Fear, excitement, anxiety, confidence.)
🔹 Then, our brains scramble to justify it with logic.
It’s not “I’m not launching because I want to refine my messaging.”
It’s “I’m scared of judgment, and this gives me a reason to delay.”
It’s not “I’m keeping my prices low because I want to be affordable.”
It’s “I’m afraid people won’t pay more, so I tell myself it’s about accessibility.”
Fear isn’t the problem. Letting fear run the show is the problem.
🚨 Calling all female entrepreneurs! 🚨
Want to scale your business without burnout? Meet Chef Katrina, a former Disney chef turned business mentor, who’s revolutionizing how women grow their businesses in alignment with their energy cycles. 💡✨
She’s hosting Breakthrough CreatHER Business, an exclusive interview series featuring 21+ powerhouse women (including Angie!) who’ve built million-dollar businesses without sacrificing their well-being.
🔥 Topics include:
✅ Breaking limiting beliefs that hold women back from financial success
✅ Balancing business growth with personal life without burnout
✅ The game-changing secrets of crowdfunding
✅ Embracing divine feminine energy in business
🎟 Get your complimentary ticket here and watch from anywhere!
**I don't profit from this in any way. I am not affiliated with it in any way. But I do know 3 of the speakers/trainers and they are amazing women.
How to Stop Making Panic-Based Business Decisions
If you’ve ever found yourself spiraling into overwhelm, self-doubt, or hesitation, this is for you.
It’s a simple technique I call “Pause & Pivot.”
The next time you feel stuck on a decision—before you react—do this:
1️⃣ Pause: Name the Emotion
Take a breath. Ask yourself: “What am I actually feeling right now?”
Am I avoiding something because I’m scared?
Am I rushing into a decision because I feel desperate?
Am I holding back because I don’t feel good enough?
The simple act of naming an emotion reduces its power over you.
2️⃣ Pivot: Challenge the Fear
Now, ask yourself:
🔹 What’s the worst-case scenario I’m imagining?
🔹 What’s the actual risk? (Not the exaggerated one my brain is creating.)
🔹 If I wasn’t afraid, what would I choose to do?
Because here’s the secret: Most of the time, the fear isn’t even based on reality. It’s based on some past experience, someone else’s opinion, or an outdated belief that’s been running in the background for years.
3️⃣ Take ONE Small Action in the Opposite Direction
Fear wants to keep you stuck. The best way to break its grip?
Take one small, uncomfortable action that proves fear wrong.
💡 If you’re afraid to raise your prices, tell one potential client your new rate.
💡 If you’re scared to launch, post about your offer before you feel ready.
💡 If you’re terrified of rejection, send the pitch email anyway.
Because the more you prove to yourself that fear is just noise, the less power it has over you.
Fear Isn’t the Enemy—Avoidance Is
Look, fear isn’t going anywhere. It’s part of the deal. Every time you step into a bigger version of your business, fear will be there.
But you get to decide: Will it control you, or will you move forward anyway?
The most successful entrepreneurs aren’t fearless.
They’re just fear-resilient.
They feel the fear, they acknowledge it, and then they do the damn thing anyway.
And that’s exactly what I want for you.
So here’s your challenge:
⚡ Think of ONE business decision you’ve been putting off.
⚡ Ask yourself: What emotion is actually driving this hesitation?
⚡ Take ONE action today that moves you forward—despite the fear.
Because this is how you build a 🪄Magically Thriving Business💸!
Not by waiting for fear to disappear.
But by learning to act even when it’s there.
Need Help Navigating Business Fear & Decision-Making?
If you’re tired of second-guessing yourself and want to be surrounded by entrepreneurs who get it—join my Business Witch Student Community.
Inside, you’ll get:
🧙♀️ Twice Monthly Mastermind Calls to strategize and get real-time advice
🧙♀️ Access to the Business Witch Academy Library (templates, resources & more)
🧙♀️ A powerful community of business owners who are done with playing small
Stop letting fear keep you stuck. Join us here:
👉 Business Witch Academy Mastermind
🚨Don’t Forget🚨
🔮 Reserve your spot for the “Feeding Your Time-Starved Soul” webinar now!
March 25th Noon EST (Space is limited!)
In case you missed it, more from Ophelia and I…
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Do you know someone who might enjoy the Magically Thriving Business Playbook?
Stay Magical,
Cheryl
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DISCLAIMER
Many of the people and businesses I feature are ones that I've met in the course living my life and running my businesses. I feature them when I feel they have something my readers may be interested in hearing about.
Some outbound links may financially benefit me through affiliate programs or sponsorships, but frequently they don't. Any affiliate relationship doesn’t influence my opinion, and I would never endorse people, programs, products, or services I didn’t use, approve of or feel familiar with. So If you use it, I may get compensated — but there’s no additional cost to you.