Pricing Your Services: I Don’t Charge By the Hour and You Probably Shouldn’t Either. Here’s Why…
Dive into a magical exploration of value, time travel, and innovative pricing strategies that transcend conventional hourly rates.
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This is the first in our series
“The Business Witch’s Guide to Pricing Alchemy: Turn Your Skills Into Gold”
Summary: Unlock the secrets to pricing services with Cheryl & Ophelia’s latest guide! Dive into a magical exploration of value, time travel, and innovative pricing strategies that transcend conventional hourly rates. Discover how to align your business with your true purpose, prioritize value over time, and implement transformative pricing models that reflect the real worth of your expertise. Perfect for entrepreneurs ready to elevate their offerings and embrace success. Visit the Business Witch Academy for more of Ophelia’s enchanting adventures!
I stood in front of the tripod. My phone was precariously gripped in the center of a ring light. In my hand was a little Bluetooth button that controlled the video recording button on my phone. I clear my throat, arrange my face, take a deep breath and push the button…
“This year I’m going to close a million dollars in sales. This is the year I hire and train a whole sales team. This is the year I finally get organized. This the year the business is finally doing well enough that I can cut back my hours and take my wi…”
“Whatcha doin’?” A little voice tinkled like a tiny bell near my ear.
I push the button clasped in my hand.
“Trying to record my latest motivational talk which you just photo bombed,” I explained lifting Ophelia off my shoulder and placing her on my desk, a little less gently than she may have preferred.
Ophelia got her feet under her with help from a flap or two of her wings and ‘Hmphed’ at me. “Well, excuse me. I can’t help it if I’m just a natural in front of the camera lens.” Ophelia scoffed.
“Are you now?” I asked snickering. I’d be watching the recording in slow motion on my laptop screen behind her as she talked. She pops in and out of existence so quickly, surrounded by little sparkles, that I never really understood the mechanics of her appearances. It all looked like a swirl until I played it back in slow motion.
I pointed her at the screen and pressed play again. Ophelia is a tiny dragon like creature and one of my students at the Business Witch Academy. As she faded into view on my screen it looked like she arrived tumbling through space. Mind you, not tumbling like a skilled acrobat in the Cirque du Soleil. No, it was more like a single battered shoe that’s been tossed in the dryer with mis-matched socks, a pair of jeans and forgotten tube of ChapStick. The laces were flopping and getting tangled as the shoe spun and fell uncontrollably this way and that.
Ophelia hmphed again and spun back to face me. “So what’s your talk about?” She asked changing the subject.
“It’s about my coaching services and pricing strategy.”
“You are trying to make a motivational style talk about pricing your services?” she asked incredulous.
Side note: Ophelia is about as wacky as they come, so you’ve got to be pretty far out in left field for her to be incredulous about just about anything.
“Well, it has time travel, a Tardis and a tesseract in it if that helps any.”
Turning Dreams Into Reality Starts with Honesty
Her ears twitched. I had her attention now. “Ok,” she said settling into a comfortable position on my desk, “I’m listening. What does time travel, Dr. Who and Mrs. Whatsit have to do with pricing strategy?”…
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