You Need to Be a Little Odd to Become #1
6 Essential Tips for Effective and Memorable Marketing
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When is the last time your marketing material got an update?
Do you receive repeat and referral business?
When is the last time you stopped to consider what sets you apart from the competition?
Our world is full of noise. Reports vary but it’s safe to say the average person sees several hundred ads every single day. When I first launched my personal brand Cheryl.wTf and my Wicked Title Forum (aka WTF) community for the title insurance industry, their outrageous names and even more outrageous color scheme, I won’t lie, I was nervous, so why did I do it? Well, there were 3 reasons:
I wanted to launch a brand that truly reflected who I was as a person. Check.
I wanted something that would stand out from the crowd (just like I do — ever look for me at a crowded seminar? Don’t worry, it’s easy to spot me, even though I’m ridiculously short!) Check.
I wanted something disruptive to the quiet, conservative, historic title industry — because let’s face it, we need some disruption sometimes. If we are going to attract and keep new customers — we need to get their attention and speak their language.
Did it work? Yes. Within 2 weeks of launch, people were going out of their way to comment on how much they were enjoying the content and how easy it was to find my new posts because as they were scrolling, they instantly recognized my branding.
So, I ask, what are you doing to stand out from the crowd and break through all that noise to reach your target market? Are you getting the results you want?
Here are my 6 Essential Tips for Effective and Memorable Marketing. Hopefully these will set you off in the right direction.
At Hexadaisy, Buzz-worthy branding starts here! We help small-business owners confidently promote their brand with high-quality, affordable branded products and marketing opportunities that leave a lasting impression.
6 Essential Tips for Effective and Memorable Marketing
Brand Kit
According to Jim VandeHei, co-founder of Axios, we have 7 seconds to grab someone’s attention and 26 seconds to make our point. Does your marketing material do that? If you were to show someone the ads from your company and 4 of your competitors, would they be able differentiate your company in 7 seconds or less?
Using consistent branding in all of your marketing material will help with brand recognition. Consistent branding is more than just slapping your logo on everything. You should have a brand color palette, fonts and imagery aesthetic to maximize brand recognition.
Use it on everything!
Sell the Solution
A good marketing program will speak to the problem you solve, the benefit you offer, rather than the features and products themselves.
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Tell a Story
Story telling is the latest hot trend in the world of marketing. People want to relate to the brands they do business with. Some of the most successful marketing campaigns in the last few years have taken advantage of storytelling. Not sure you believe me? Name the spokesperson for State Farm or Progressive? Tell me something “personal” about that character?
3/7/27
The three, seven, twenty-seven law of branding states it takes three contacts for someone to recognize you, seven for them to start putting the name with the face and the profession, and it takes 27 contacts for you to own a piece of the mind share that equals market share. Leverage variety such as social media, email, text and calls to “contact” a prospect repeatedly without being obnoxious. Do you have a sales plan in place to ensure that you are reaching out to prospects repeatedly?
Give Instead of Sell
The Always Be Selling brand of marketing is out dated and obnoxious. Modern marketing is all about providing value. Give and ye shall receive.
People Matter
Word of Mouth Referrals is still the most tried and true method of business growth. That sort of business only grows when you have a strong people component so leverage technology for repeatable tasks and automations to free up your time for the most important work, the personal touch.
Sales and Marketing doesn’t need to be hard, but it does need to be current, relevant, and consistent.
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Stay Magical,
Cheryl
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DISCLAIMER
Many of the people and businesses I feature are ones that I've met in the course living my life and running my businesses. I feature them when I feel they have something my readers may be interested in hearing about.
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